Find the right franchisees — anywhere.

Global
Franchise recruitment across multiple continents — adapted to each local market

Tailored
Every engagement is built around your franchise model, criteria, and culture

Certified
DNV-certified recruiters.
ISO 9001:2015 certified processes.
Franchise recruitment is a discipline of its own

You are not hiring — you are selecting partners
A franchisee is not an employee you can manage on a daily basis. Choosing the wrong person affects your brand, your existing network, and your growth trajectory. The selection criteria are fundamentally different.

Motivation and fit are decisive
Technical skills matter, but entrepreneurial drive, financial resilience, and cultural alignment with your franchise concept are often more important. Standard recruitment tools do not capture this adequately.

Markets differ — processes must adapt
What works in one country or region may not work in another. Candidate expectations, business culture, and legal frameworks vary. Effective franchise recruitment requires both global reach and local insight.

The cost of a poor fit is high
Failed franchise relationships are costly — financially and reputationally. A structured, rigorous selection process is an investment, not an expense.
Standard Recruitment |
Franchise Recruitment |
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Skills and experience
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Entrepreneurial profile and fit
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Employee motivation
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Business owner mindset
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Internal culture match
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Brand values alignment
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Single market
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Multi-market, cross-border
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Employment contract
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Long-term franchise partnership
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A process built around your franchise model
We do not apply a one-size-fits-all methodology. Every engagement starts with understanding your concept, your criteria, and the markets you are targeting.
Understanding your model
We start by mapping your franchise concept, ideal franchisee profile, success criteria, and target markets.
Search and sourcing
Active search for qualified candidates across relevant markets. We use both our network and targeted outreach.
Evaluation and screening
Structured interviews, background checks, and psychometric assessments tailored to franchise-specific criteria.
Presentation and follow-up
A shortlist with detailed candidate reports. We support you through final selection and into the onboarding phase.
Where your next franchisee might be
We recruit franchisees across multiple continents, with established presence and local expertise in key markets.
Whether you are expanding regionally or building an international network, we can support you.
Europe | Asia | Americas | Middle East & Africa | Southeast Asia | Latin America
Market-specific approaches across all regions — local knowledge, global structure.
The full process — tailored to you
Each engagement is designed from the ground up. We adapt scope, methodology, and timeline to your specific franchise model and the markets you operate in.
Franchise profile development
Defining the right criteria for your ideal franchisee — beyond generic candidate profiles.
Active candidate search
Targeted outreach in relevant markets, not just passive job postings.
Psychometric assessment
Certified psychometric tools to assess entrepreneurial traits, decision-making, and fit.
Background verification
Thorough background checks adapted to legal requirements across different countries.
Structured reporting
Detailed candidate reports that support well-informed, defensible selection decisions.
Onboarding support
Follow-up through the transition phase to help new franchisees get off to the right start.
Tell us about your franchise
We do not offer standard packages. Contact us for a personal conversation about your franchise model, your target markets, and how we can design the right recruitment process for you.
We respond within one business day.

ISO 9001:2015 Certified
Sperton Global is officially certified according to ISO 9001:2015 for its services.
Read more.

DNV-Certified Recruiters
Our team has a DNV-certified recruiter who also serves as the head of recruitment practice at Sperton Global (Erik Mellebye-Giertsen).

ISO 30405:2023 Aligned
Sperton’s recruitment methodology is designed and operated in accordance with the principles and guidelines of ISO 30405:2023. Read more.

OPTO/CORE Psychometric Certified
Sperton has a team of certified professionals who offer personality assessments and GMA (General Mental Ability) testing.






