Find the right franchisees — anywhere.

Recruiting franchisees is not like recruiting employees. It requires a different process, different evaluation criteria, and a deep understanding of what drives long-term franchise success. That is what we do.

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Global

Franchise recruitment across multiple continents — adapted to each local market

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Tailored

Every engagement is built around your franchise model, criteria, and culture

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Certified

DNV-certified recruiters.
ISO 9001:2015 certified processes.

Franchise recruitment is a discipline of its own

You are not hiring — you are selecting partners

A franchisee is not an employee you can manage on a daily basis. Choosing the wrong person affects your brand, your existing network, and your growth trajectory. The selection criteria are fundamentally different.

Motivation and fit are decisive

Technical skills matter, but entrepreneurial drive, financial resilience, and cultural alignment with your franchise concept are often more important. Standard recruitment tools do not capture this adequately.

Markets differ — processes must adapt

What works in one country or region may not work in another. Candidate expectations, business culture, and legal frameworks vary. Effective franchise recruitment requires both global reach and local insight.

The cost of a poor fit is high

Failed franchise relationships are costly — financially and reputationally. A structured, rigorous selection process is an investment, not an expense.

Standard Recruitment

Franchise Recruitment

Skills and experience
Entrepreneurial profile and fit
Employee motivation
Business owner mindset
Internal culture match
Brand values alignment
Single market
Multi-market, cross-border
Employment contract
Long-term franchise partnership

A process built around your franchise model

We do not apply a one-size-fits-all methodology. Every engagement starts with understanding your concept, your criteria, and the markets you are targeting.

1

Understanding your model

We start by mapping your franchise concept, ideal franchisee profile, success criteria, and target markets.

2

Search and sourcing

Active search for qualified candidates across relevant markets. We use both our network and targeted outreach.

3

Evaluation and screening

Structured interviews, background checks, and psychometric assessments tailored to franchise-specific criteria.

4

Presentation and follow-up

A shortlist with detailed candidate reports. We support you through final selection and into the onboarding phase.

Where your next franchisee might be

We recruit franchisees across multiple continents, with established presence and local expertise in key markets.
Whether you are expanding regionally or building an international network, we can support you.

Europe | Asia | Americas | Middle East & Africa | Southeast Asia | Latin America

Market-specific approaches across all regions — local knowledge, global structure.

The full process — tailored to you

Each engagement is designed from the ground up. We adapt scope, methodology, and timeline to your specific franchise model and the markets you operate in.

Franchise profile development

Defining the right criteria for your ideal franchisee — beyond generic candidate profiles.

Active candidate search

Targeted outreach in relevant markets, not just passive job postings.

Psychometric assessment

Certified psychometric tools to assess entrepreneurial traits, decision-making, and fit.

Background verification

Thorough background checks adapted to legal requirements across different countries.

Structured reporting

Detailed candidate reports that support well-informed, defensible selection decisions.

Onboarding support

Follow-up through the transition phase to help new franchisees get off to the right start.

Tell us about your franchise

We do not offer standard packages. Contact us for a personal conversation about your franchise model, your target markets, and how we can design the right recruitment process for you.

We respond within one business day.

ISO 9001:2015 Certified

Sperton Global is officially certified according to ISO 9001:2015 for its services.
Read more.

DNV-Certified Recruiters

Our team has a DNV-certified recruiter who also serves as the head of recruitment practice at Sperton Global (Erik Mellebye-Giertsen).

ISO 30405:2023 Aligned

Sperton’s recruitment methodology is designed and operated in accordance with the principles and guidelines of ISO 30405:2023. Read more.

OPTO/CORE Psychometric Certified

Sperton has a team of certified professionals who offer personality assessments and GMA (General Mental Ability) testing.